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Franziska Schmidt strengthens JED Events
Franziska Schmidt will take over as Head of Marketing at JED Events from March 2025. She brings with her many years of experience in the event and automotive industry and succeeds Cyrill Bless, who will be taking a personal break at the end of 2025.
We are delighted to welcome an experienced and familiar personality as the new Head of Brand & Marketing at JED Events as of March 1, 2025: Franziska Schmidt will not only further develop our marketing in this key role, but will also be part of the management team.
Franziska is no stranger to us - as Head of Marketing & Communications between 2013 and 2017, she played a key role in the rebranding and further development of dine&shine. After other positions, most recently as Teamlead Marketing Communication at Audi, she is now returning with fresh impetus and an expanded wealth of experience. In addition to her responsibility for JED Events, she will also take over the strategic management of brand communication and marketing for Eve's Kitchen as well as the independent dine&shine GmbH.
«I am very much looking forward to this new challenge. Returning to a place I once knew as vacant and now get to experience as a modern, unique event location is a matter close to my heart. Combining my experience from the premium automotive industry with the demands of the event and gastronomy sector is an exciting task that I will dedicate myself to with great passion,» says Franziska Schmidt.
Cyrill Bless will remain with the company until the end of 2025 The change comes as part of the announced departure of Cyrill Bless, who was previously Head of Marketing. Cyrill will remain with us in Sales & Marketing until the end of 2025 before taking some personal time out to concentrate fully on opening his own boutique hotel in Marrakech in spring 2026.
A big thank you to Cyrill for his valuable contribution over the past years: He has played a decisive role in shaping our brand strategy, professionalized our appearance and successfully implemented a groundbreaking project with the relaunch of the website. We look forward to working with him in the coming months and wish him every success with his passion project!
A strong signal for the future With the appointment of Franziska Schmidt to this key role, we are sending a strong signal for the further development of our brands and the future of JED Events. Her mix of creativity, strategic thinking and hands-on mentality will enrich our company in the long term.
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